The Sales Lesson I Almost Missed (and now teach as a Faith-led Sales Coach)
There I was, standing on a sidewalk about to get into a car with perfect strangers and my brain started screaming: What are you doing?!!!
In my defense, I was a broke college student looking for “marketing experience.” I had found what looked like the perfect job… in the classified section of the newspaper. You know, the 1900’s version of Craigslist. That alone should have been a tip off.
I showed up to the information session, heard them out, and thought, “Sure. I can do this.”
Sales. Growth. Experience. Money. I was in.
What I didn’t realize until my very first day was that the on-the-job training was quite literal. As in: “Here’s a car. Here’s a team of strangers. Here’s a set of knives. Now go sell them door-to-door.”
Cue the internal panic. Suddenly every episode of Unsolved Mysteries I had ever seen came rushing back. I could already hear the eerie narration: “She thought it was a marketing job… but she never returned from the product demo…”
So I bailed.
Here’s the funny part…
Now, as a Faith-led Sales Coach who helps clients with high-ticket offers, I regret not going through with it. Because if I had? I would have learned how to handle rejection, lead a sales conversation, and sell a high quality, reputable product without apologizing for it.
Back then, I didn’t know the difference between unsafe and uncomfortable. So I walked away before I could learn what I needed to.
Ironically, even when it’s your own business, that same panic can set in and it causes you to:
- Shrink back in sales conversations when you encounter even a hint of resistance when you reveal your price point.
- Avoid the discomfort of exploring objections instead of mastering the skill.
- Stay stuck on the edge of growth because you’re waiting for it to feel like less of a pressure-cooker.
You can’t effectively minister through a sales conversation if doubt and fear are subtly narrating your pitch.
The good news is that I can show you exactly how to connect the dots between your faith in Christ, your unique calling, and how to sell your high-ticket offers without compromising your values or from a place of pressure.
You don’t need to avoid the uncomfortable parts of high-ticket sales. You need to redeem them. I just don’t recommend learning it from the backseat of a stranger’s car.
Start by booking a complimentary consult with me instead.
Why did I become a Christian Faith-led Sales Coach?
I didn’t always follow Jesus. In fact, there was a time I was a Christian-hating atheist who swore I would never, ever, EV-er become one. But God…
My journey to faith radically changed my life. That transformation fuels my passion to help others experience the fullness of God in every aspect of their lives—including their business. It’s the reason He called me to become a Faith-led Sales Coach.
One of the biggest questions I see Christian entrepreneurs wrestle with is: What do we do about Jesus in business? Do we bring Him in fully? Do we keep Him out altogether? Or do we only invite Him into certain spaces when it feels “safe”? I’ve learned that everything significant we do comes down to what we believe deep down. And if belief drives business, then working with someone who shares your faith matters, especially in high-ticket sales. You can’t disconnect your sales process from your core beliefs and expect to feel fully aligned.
The Lord showed me that our faith is meant to be fully integrated into how we sell, not compartmentalized or treated like an optional add-on. That doesn’t always mean your business has to be overtly faith-forward in marketing. If God’s called you to serve non-believers, you may not always speak His name in public-facing ways. But when your faith is deeply woven into your decisions, strategies, and conversations, you lead from a place of spiritual alignment.
That’s when selling becomes ministry. That’s when the right high-ticket clients feel your authenticity and say “yes” without pressure or striving. And that’s the space I help my clients step into every single day.
My Beliefs as a Faith-led Sales Coach
No, these aren’t the usual statements of faith. Although, if you’re wondering…I believe Jesus is God’s Son, He paid for our sins with His life, rose from the dead and gave us the gift of salvation. He’s the only way we get into Heaven and it is by faith and grace alone. Your “good” deeds will never be good enough on their own merit. That in itself is a gift from God.
The following beliefs flow out of that, but are specific to business:
Selling high-ticket offers is ministry when it’s aligned with God. I don’t believe you have to choose between impact and income. Your premium offer can be the most powerful way you serve when it’s rooted in obedience, integrity, and the specific people God has called you to help.
Building a business for God is not the same as building it with Him. For years, I thought they were the same. Spoiler: they’re not. Building for Him leaves you striving, chasing results, and burning out. Building with Him brings peace, joy, and clarity. It reminds you why you started: to live your calling and glorify Him without losing yourself in the process.
True success isn’t just about sales numbers. It’s about Kingdom impact. Revenue matters (we’re running businesses, not hobbies), but the deeper measure is how you and your clients are transformed in the process.
Strategy without Spirit-led clarity is a trap. Jumping to strategy without asking God first leads to frustration, stalled growth, and questioning whether you heard Him at all. Spirit-led sales strategies bring both alignment and acceleration.
You were created uniquely for a purpose. Your personality, values, and strengths aren’t accidents. Instead, they’re tools God designed for you to reach the exact clients He’s assigned to you.
Your business is part of your sanctification. God will use the sales process itself—yes, even the rejection, objections, and pressure—to refine you. When you respond in faith instead of fear, you’ll sell from peace instead of panic.
Making more money is meaningless unless it leads you closer to God. That’s why who you receive coaching and deep-level support from matters spiritually. After countless conversations with Christian business owners who’ve invested heavily in their growth from secular sources, one common theme emerged: working with non-Christians often creates confusion and distance from the Lord. It’s a values-and-beliefs misalignment that touches every part of your business, especially high-ticket sales. When you’re a Kingdom business owner, you’re meant to work with people who continually point you back to God, keep your business aligned with His calling, and help you discern the difference between worldly success and Kingdom fruitfulness.
Fun Facts About Me
Click on each picture below to reveal the fun fact!
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God made me detox from sugar. I wasn’t happy about it - at first. He tends to make me do things I said I would never, ever, EV-ever do.
This picture is one of my favorite no-added sugar, but super fun dessert ideas. Vegan chocolate pudding that can be customized with yummy, no added sugar toppings. (PS this website also used to be my food blog)
